学历文凭
Bachelor Degree
专业院系
销售和营销
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A Bachelor of Business (Communication and Public Relations) degree gives you business skills in public relations strategy, writing, international PR, brand building and audience research. You will learn about strategic management, relationship management and crisis management and become familiar with ethics, consumer behaviour, corporate responsibility and communications. Economics, law in business, marketing and advertising are also covered in the bachelor of public relations.
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