随着社交媒体和许多新数字渠道的出现，广告在过去几年中发生了巨大变化。同时，广告已被更充分地整合到许多公司的日常活动中。该学位课程的创建是为了培养具备一般商业技能和现代广告技术专业知识的应届毕业生。在澳大利亚圣母大学，我们专注于培养可就业的毕业生。通过案例研究和基于团队的学习，行业演讲者以及实际实习的独特结合，该计划使您为进入工作岗位后将面临的挑战做好了准备。该计划涵盖了广泛的商业主题以及那些侧重于广告的主题。课程包括会计，经济学，媒体计划和广告设计。毕业生可以担任许多不同的职务，他们也有资格加入专业组织，
The University of Notre Dame Australia’s Bachelor of Commerce with a Major in Advertising is designed to make you work-ready with a suite of skills for the 21st Century workplace. You will benefit from an impressive internship system, visiting speakers and demanding projects and assignments to prepare you for life after university. Graduates with creative and managerial skills are in high demand in many fields of business. Advertising has changed vastly over the past few years with the advent of social media and many new digital channels. At the same time, advertising has become more fully integrated into the day-to-day activities of many companies. This degree program has been created to produce job-ready graduates who possess general business skills and expertise in modern advertising techniques.<br><br>The University of Notre Dame Australia focuses on creating job-ready graduates. Through a unique combination of case studies and team-based learning, industry speakers and practical internships, the program prepares you for the challenges you’ll face once you’ve entered the workforce.<br><br>This program covers a wide range of business topics alongside those which focus on advertising. Courses include accounting, economics, media planning and advertising design. Graduates are equipped for several different roles – they are also eligible to join professional organisations such as the International Advertising Association and Australian Marketing Institute.