广告需要商业头脑，营销技巧和巨大创造力的独特结合，并且该计划致力于传授所有这些技能。作为一名学生，您将学习诸如消费者行为，整合营销和媒体计划等主题，并发展您的生产和设计知识。广告不仅是澳大利亚最具竞争力的行业之一，而且还是变化最快的广告之一-给从业者带来了很多挑战和机遇。这个结构合理的计划涵盖了传统的广告技巧，例如设计和消费者行为，并全面介绍了新的数字和社交媒体平台。三年课程的核心课程包括媒体与社会，消费者行为，广告与促销，媒体规划，创意广告与广告设计。您还将选择12门选修课，选修应用心理学，社会学，市场
The Bachelor of Arts with a Major in Advertising at The University of Notre Dame Australia will give you a unique combination of business and marketing savvy and enormous creativity. A Bachelor of Arts (Major: Advertising) strives to impart all those skills. You will learn about consumer behaviour, integrated marketing and media planning and develop your production and design knowledge. Aside from being one of Australia’s most competitive industries, advertising is also one of the most rapidly changing – presenting plenty of challenges and opportunities for practitioners. This well-structured program covers traditional advertising skills such as design and consumer behaviour alongside a thorough introduction to the new digital and social media platforms.<br><br>Core courses over the three-year program include Media and Society, Consumer Behaviour, Advertising and Promotions, Media Planning, Creative Advertising and Advertising Design. You will also choose 12 electives, allowing you to take a Minor or double Major in another discipline such as Applied Psychology, Sociology, Marketing or Public Relations.<br><br>Upon graduation, you will be fully equipped to work in various roles such as copywriting, media buying, brand management and creative direction.