广告学学士
Bachelor of Arts in Advertising

澳大利亚圣母大学

AU

QS排名:

  • 学历文凭

    Bachelor Degree

  • 专业院系

    销售和营销

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

Applicants with recent Secondary Education

HSC Performance Band Results with a Band 4 in English, a minimum average of Bands 4s and an overall minimum average HSC mark of 70% in HSC Category A Courses (or Interstate equivalent). Applicants must be eligible for an ATAR or OP, or
Minimum International Baccalaureate (IB) score of 24.
Applicants with Higher Education Study

Other University Studies completed at undergraduate level or higher. A minimum number of 2 successfully completed subjects, or
Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University.
Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.

Applicants with Vocational Education and Training (VET) study

Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO)
Applicants with Work and Life Experience

Applicants with relevant work and life experience who left secondary education more than two years ago and have not undertaken VET or higher education study since then may seek admission on the basis of:

Their experience. ‘Experience' could include a combination of factors sufficient to demonstrate readiness for higher education such as Mature Age entry, relevant professional experience, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study. Evidence must be provided as to the type and duration or employment (minimum of two years) in a relevant industry. The Special Tertiary Admissions Test (STAT) may be required.
STAT – Scores of 150 in the Multiple Choice and Written English sections are required.
Higher School Certificate (HSC) (or equivalent) results if these have been completed within the last 5 years.

IELTS Academic - 6.0 overall, with no individual band score lower than 6.0.
TOEFL (iBT) - 73 overall, with no band score lower than 18
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IDP—雅思考试联合主办方

雅思考试总分

6.0

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  • 雅思总分:6
  • 托福网考总分:73
  • 托福笔试总分:160
  • 其他语言考试:PTE Academic - 50 overall, with no individual band score lower than 50
CRICOS代码:015324A
申请截止日期: 与IDP顾问联系以获取详细信息。

课程简介

广告需要商业头脑,营销技巧和巨大创造力的独特结合,并且该计划致力于传授所有这些技能。作为一名学生,您将学习诸如消费者行为,整合营销和媒体计划等主题,并发展您的生产和设计知识。广告不仅是澳大利亚最具竞争力的行业之一,而且还是变化最快的广告之一-给从业者带来了很多挑战和机遇。这个结构合理的计划涵盖了传统的广告技巧,例如设计和消费者行为,并全面介绍了新的数字和社交媒体平台。三年课程的核心课程包括媒体与社会,消费者行为,广告与促销,媒体规划,创意广告与广告设计。您还将选择12门选修课,选修应用心理学,社会学,市场
The Bachelor of Arts with a Major in Advertising at The University of Notre Dame Australia will give you a unique combination of business and marketing savvy and enormous creativity. A Bachelor of Arts (Major: Advertising) strives to impart all those skills. You will learn about consumer behaviour, integrated marketing and media planning and develop your production and design knowledge. Aside from being one of Australia's most competitive industries, advertising is also one of the most rapidly changing presenting plenty of challenges and opportunities for practitioners. This well-structured program covers traditional advertising skills such as design and consumer behaviour alongside a thorough introduction to the new digital and social media platforms.<br><br>Core courses over the three-year program include Media and Society, Consumer Behaviour, Advertising and Promotions, Media Planning, Creative Advertising and Advertising Design. You will also choose 12 electives, allowing you to take a Minor or double Major in another discipline such as Applied Psychology, Sociology, Marketing or Public Relations. Upon graduation, you will be fully equipped to work in various roles such as copywriting, media buying, brand management and creative direction.
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关于澳大利亚圣母大学

澳大利亚圣母大学是澳大利亚的一所领先大学,校区位于悉尼、珀斯和布鲁姆。同时大学医学院在新南威尔士和维多利亚另有7个临床学校。圣母大学因其为每个学生提供的个性化学习体验而倍感自豪。圣母大学为学生在校期间提供大量获得专业工作经验、并可充分利用诺特丹众多行业合作伙伴优势的机会,让学生既获得工作经验又为未来就业建立了关系。圣母大学同时也是澳大利亚国内毕业生就业率最高的大学之一。学生在校期间可享受大学提供的包括撰写简历到锻炼面试技巧等应有尽有的个人职业支持。圣母大学为在校学生提供的大量支持包括研讨会、保密咨询服务、额外学术支持、辅导课程、残疾学生支持及专业的国际学生支持办公室。每个校区的学生都有机会加入包括记者和电影协议以及篮球协会等大量俱乐部和社团从而获得课堂外的新技能。圣母大学的学生还有可能前往大学在英国、美国、加拿大和亚洲的合作大学度过部分求学时光,这将有助于在了解他国文化的同时为自己的简历添光增彩。

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