在当今的业务中，营销在理解消费者和市场方面起着至关重要的作用，以使公司能够做出更有利可图，更有效的决策。在经济的每个部门中，无论是公共部门，私人部门或非营利组织，营销都是每项业务成功的关键。管理营销过程需要一定的市场知识和营销组合的含义。
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