学历文凭
Bachelor Degree
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
Students must reach the admissions standards set by the Academic Board, which are currently: Successful completion of Year 12 or equivalent schooling such as a Certificate IV or equivalent.
ENGLISH ENTRY REQUIREMENTS: Academic IELTS Overall 6.0, with not less than 6.0 for Speaking and Writing and 5.5 for Listening and Reading; OR KITE score greater than 426 Overall for listening, reading and grammar, and B2 for speaking and writing; OR PTE Academic Score of 50; OR TOEFL iBT Score of 60; OR GCE Ordinary Level; Grade C in English Language or English Literature; OR GCE Advanced Subsidiary Level; Grade C in English Language or English Literature; OR GCE Advanced Level; Grade D in English Language or English Literature; OR Cambridge English: Advanced from Cambridge ESOL (CAE) Score of 169.
MATURE AGE STUDENTS
If you are aged 21 years or over, you may be eligible to apply for mature age entry. School results, TAFE or VET qualifications, work experience and other informal study may be accepted in support of your application.
IDP—雅思考试联合主办方
雅思考试总分
6.0
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- 雅思总分：6
- 托福网考总分：60
- 托福笔试总分：160
- 其他语言考试：PTE Academic Score of 50
课程简介
The Bachelor of Business (Marketing) is ideal if you wish to embark on a career as a marketing professional. You will be equipped with the foundational knowledge and practices within the increasingly strategic, diverse and evolving field of marketing. You will acquire workplace skills in research, problem-solving, innovation, optimisation and strategy.<br><br>Course Learning Outcomes<br>Students enrolled in the Bachelor of Business (Marketing) at Kaplan Business School will learn how to:<br><br>Use theoretical knowledge, technical competency and critical judgement to analyse marketing problems<br>Demonstrate an understanding of sustainable, ethical and legal practices throughout the various marketing processes<br>Source, analyse and synthesise a variety of data to support evidence-based marketing decisions<br>Generate and effectively communicate innovative marketing solutions and ideas to solve business problems
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关于卡普兰商学院
卡普兰商学院（KBS）是公认的世界领先商学院，在商业教育领域提供负担得起的高等教育课程。学校在六个校区为学生提供各种本科和研究生学习课程。研究领域包括商业、营销、金融、领导力、创业、管理和项目管理、分析、旅游、数字管理、医疗服务和信息技术。KBS在悉尼、阿德莱德、墨尔本、布里斯班、珀斯和黄金海岸设有校区。每个学校都为学生提供了良好的学习和社交环境。卡普兰商学院把实习作为其教育模式的核心。鉴于其在许多不同组织中的强大行业人脉，卡普兰商学院将实习机会纳入正式课程中，让学生在学习的同时获得工作经验。这使学生在毕业时收获了巨大的竞争优势，2023年前三个月，五分之二参加过学术实习的学生获得了工作。受益于城市中心的便利位置，卡普兰商学院校区为学生提供热情的学生环境和充满活力的城市生活。所有校区的设施包括安静的学习场所、行业领先的计算机实验室和学生厨房。一系列的学生服务进一步提升了学生的在校体验。学生可以获得专门服务，包括量身定制的职业建议和学术支持，以及必要时的咨询服务和个人支持。我们欢迎国际学生参加适应计划，帮助他们适应澳大利亚的学生生活。正是这些暖心服务，使得海外学生在体验质量、教学质量和学生支持方面对卡普兰商学院的评价均高于澳大利亚任何其他公立大学.
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