该资格反映了在组织的营销和传播活动中提供领导和战略指导的个人角色。完成本课程后，个人将能够使用广泛的技术，创意，概念和管理能力来分析，设计和执行判断。他们的知识基础可能非常专业，也可能在营销和传播领域广泛。通常，他们负责团体的成果以及组织的营销和传播，广告或公共关系职能的整体绩效。市场和传播顾问，客户经理（广告），市场和传播经理。
This qualification reflects the roles of individuals who provide leadership and strategic direction in the Marketing and Communications activities of an organisation. Upon completion of this course, individuals will be able to analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.<br><br>Marketing and Communications Consultant<br>Account Manager (Advertising)<br>Marketing and Communications Manager