此资格适用于在营销和传播方面拥有良好知识基础，并且正在寻求发展技能和知识来管理进行营销活动的团队的个人。本课程提供对营销传播计划，营销审计，财务管理和客户关系管理的实际理解。通常，他们将负责管理其他员工的工作，并能够有效领导团队。根据本课程的完成而得出的职业成果包括但不限于：营销和传播顾问，客户经理（广告），营销和传播经理
This qualification is suited for individuals who have a sound knowledge base in Marketing and Communications, and are seeking to develop the skills and knowledge to manage a team conducting marketing campaigns. This course offers a practical understanding of marketing communication planning, marketing audit, financial management and customer relationship management. Typically, they would have the responsibility of managing the work of other staff and be able to lead teams effectively. Career outcomes based on the completion of this course include, but are not limited to -<br>Marketing and Communications Consultant<br>Account Manager (Advertising)<br>Marketing and Communications Manager