从事市场营销，媒体传播或广告行业的职业。在这个双重专业中，您将从营销的角度理解广告和其他形式的传播的原理和过程。您将针对客户需求进行研究，设计新产品和服务，并获得对广告和公共关系的详细了解。您还将学习如何在竞争激烈的环境中成功组织和控制营销活动。在商科学士学位的第一年，您将完成通用的核心单元，将对业务的各个方面进行介绍。在第二学期之前，您不需要对单个专业或综合专业做出最终决定。<br> <br>商业学士学位是一种商业资格证书，旨在帮助您发挥职业潜力并为不断变化的就业市场做好准备。您将使用先进的技术来发展您
Pursue a career in the marketing, media communications or advertising industries. In this double major you'll gain an understanding of the principles and processes of advertising and other forms of communications from a marketing perspective. You'll conduct research on customer needs, design new products and services, and gain detailed insight into advertising and public relations. You'll also learn how to successfully organise and control marketing activities in a highly competitive environment. During your first year of the Bachelor of Commerce you'll complete common core units which will provide an introduction to the various aspects of business. You do not need to make a final decision on a single or combined major until your second semester.<br><br>The Bachelor of Commerce is a business qualification designed to help you reach your career potential and prepare you for the changing job market. Your learning experiences will be richly interactive and industry connected, using advanced technologies that develop your decision-making and leadership skills, both of which are essential in a future marketplace. The course starts with a business foundation year, where you will explore value creation in business, learn to use financial information to make informed and responsible decisions, and develop your business intelligence and analytical capabilities to interpret data in a meaningful way.