加深对广告和公共关系在商业，社会和政治领域中的作用和效果的理解。在广告中，您将获得对广告创意元素的见识和赞赏，并学习如何将其有效地应用于营销传播和广告行业。在“公共关系”中，您将学习组织活动所有领域中的关系管理。您将开发帮助企业实现其目标所需的技能和知识。您还将学习如何规划，开发，实施和评估沟通策略，以最佳方式向公众和客户介绍组织。<br> <br>商业学士学位是一项商业资格证书，旨在帮助您发挥职业潜力并为不断变化的就业市场做好准备。您将使用先进的技术来发展您的决策和领导技能，从而使您的学习体验具有丰富的
Develop an understanding of the role and effect of advertising and public relations within the business, social and political arenas. In Advertising, you'll gain insight and appreciation into the creative elements of advertising and learn how to effectively apply these to marketing communications and advertising industries. In Public Relations you'll learn about relationship management in all areas of organisational activity. You'll develop the skills and knowledge required to help a business achieve their goals. You'll also learn how to plan, develop, implement and evaluate communication strategies to present an organisation in the best light to public and clients. <br><br>The Bachelor of Commerce is a business qualification designed to help you reach your career potential and prepare you for the changing job market. Your learning experiences will be richly interactive and industry connected, using advanced technologies that develop your decision-making and leadership skills, both of which are essential in a future marketplace. The course starts with a business foundation year, where you will explore value creation in business, learn to use financial information to make informed and responsible decisions, and develop your business intelligence and analytical capabilities to interpret data in a meaningful way.