如果您想发展市场营销的基本技能或在各个市场领域扩展知识，则适合市场营销研究生证书。如果您将来要考虑更高的研究生资格，该课程也是一个切入点。在本课程中，您将学习营销管理，买家行为和营销传播的原理。您将有机会进行动手营销研究项目，并了解如何使用相关数据指导营销决策。本课程中介绍的概念非常适用于在当代全球商业环境中实现实际的营销目标。
The Graduate Certificate in Marketing is ideal if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas. Develop the fundamental skills you need to change to a career in marketing.<br><br>You will learn about buyer behaviour, marketing communications, international marketing, and marketing intelligence. Youll have the opportunity to undertake a hands-on marketing research project and learn how data analytics is used to guide marketing decisions.<br><br>The course is also an entry point for further postgraduate qualifications, such as the Master of Marketing.