将商业研究与事件管理和营销知识相结合，获得促进，组织和管理事件所需的技能。本课程的第一年向您介绍一系列基本的商业学科，例如会计，经济学和金融。您还将选修入门事件管理主题和入门营销主题。通过您的活动管理专业，您将掌握计划和组织节日和社区活动所需的技能，并在活动计划和管理中发展可持续性知识。我们特别注重发展您的创业技能，这对于促进专业，体育，文化和社区活动的成功与成功至关重要。通过您的营销专业，您将学习如何定义和传达有效的营销策略，并了解品牌和品牌管理，广告和促销。您还将获得必要的市场研究技能，以找到成功举办
The way we connect with each other is changing. In today's global society, event management is about more than bookings and budgets. You need to be flexible, adaptable and ready to coordinate every aspect of an event in the physical and digital world. With La Trobe's Bachelor of Business (Event Management/Marketing), you'll learn the skills you need to deliver all kinds of events and be ready to find innovative solutions to any challenge. This multidisciplinary course will provide you with a solid grounding in business fundamentals, then help you build specialist expertise in event management and marketing. With subjects dedicated to digital business, digital branding and business analytics, you'll develop a highly sought-after skillset that prepares you for the evolving events space and wider career options in marketing, business and communications. With guidance from our industry Professors of Practice throughout your degree, you'll graduate with a practical understanding of the real-world event industry as it is now.<br><br>###COVID Alert Message from University – University has introduced new term structure: allowing students a smooth entry to university study while remaining on track to complete their degree on time. With terms starting every six weeks, students will commence their study online and be ready to join LTU on campus once borders reopen.