该课程专门设计用于为毕业生提供广泛的通才营销知识和技能基础，这些知识和技能既适合从事营销职位的入门级工作，又可以作为进一步进修学士学位的平台。我们的市场营销文凭旨在将理论，实践和与每个主题的联系相结合，依次代表与市场营销有关的独特思维，探究和知识获取模式。学生探索可为营销实践提供信息的理论基础，学生在模拟的营销工作场所角色和运营企业中从事实践活动，并反思行业指导者和评估者的反馈。
ADiploma of Marketingprovidesthe skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns.It delivers key information on marketing principles, business communications and consumer behaviour insights. The course isdesigned to provide you with a broad base of marketing knowledge and skills suitable for employment orto'study amarketing degree atbachelor level. TheDiploma of Marketingexplores theoretical constructs that inform marketing practice.You will engage in practice both in simulated marketing workplace roles and in operatingbusinesses andreflect on feedback from industry mentors and assessors. This program, comprising eight core subjects, has been specifically designed to provide a broad base of generalist marketing knowledge. With aDiploma of Marketing, youll be well placed to take on an entry-level role in the field, furthering your skills in a real-world environment in a variety of industries. In addition, youll have the opportunity to move into a Bachelor of Business where you can specialise in Event Management, Marketing, Sports, Entrepreneurship, Hospitality or Hotel Management.