该资格反映了在组织的营销和传播活动中提供领导和战略指导的个人的作用。他们使用广泛的技术，创意，概念和管理能力来分析，设计和执行判断。他们的知识库可能是高度专业化的，也可能是在营销和传播领域广泛的。通常，他们负责团体的成果以及组织的营销和传播，广告或公共关系职能的整体绩效。
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.<br><br>Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.<br><br>Career Opportunities<br>Job roles and title vary across different industry sectors. Possible career outcomes relevant to this qualification include:<br><br>Marketing Director<br>Marketing Strategist<br>National, regional or global marketing manager