该资格反映了在营销管理方面拥有扎实的理论知识基础并展示出一系列管理技能以确保在组织或业务领域有效执行营销职能的个人的作用。通常，他们将负责其他员工和领导团队开展营销活动的工作。根据所选择的资格单元，候选人可能会获得通用营销资格或专门从事直接营销，公共关系或国际营销。
Once you have completed your Certificate IV in Marketing and Communication you may wish to continue to develop your skill-set with Imagine Education's Diploma of Marketing and Communication. This qualification opens up a higher level of career and educational opportunities.Over 32-weeks you will learn important skills including, planning and implementing sponsorship and event marketing, designing and developing marketing communications plans, managing budgets and financial plans, and planning direct marketing activities.On successful completion of this course you will have the skills needed to pursue a career in such high-level roles as marketing manager or public relations manager. Alternatively you may wish to continue your studies with Imagine Education's Advanced Diploma of Marketing and Communications.<br><br>CAREER OUTCOMES:<br>Marketing manager, marketing team leader, product manager, public relations manager