在传播学士学位课程（广告）中，您将发展问题解决和分析能力，并面临寻找广告机会的全新解决方案的挑战。作为个人和团队合作，您将发起，计划和制作有效的广告系列，以引起对品牌和产品的关注，并与消费者建立情感纽带。重要的是，您还将开发技能和知识以对这些活动进行严格评估。
The Bachelor of Communication (Advertising) has three distinct focuses: art direction, copywriting, and strategy planning/account management. There is a strong focus on critical and conceptual thinking. You will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.<br><br>This degree offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes.<br><br>Our graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management.