这种主要的组合适合希望全面了解管理能力和营销功能领域的学生。管理部分着重于管理人员面临的主要挑战，例如人与组织之间的关系，绩效，变革和创新。学生将培养沟通，计划解决，计划，组织，管理变更和合作工作的技能。市场营销部分使毕业生为在竞争激烈的市场中有效地组织和控制市场营销活动做好了准备。通过Industry Connect，学生有机会体验真实的商业世界。作为Curtin商学院的学生，您将有机会与成功的商业和社区领导者保持联系，帮助您获得竞争优势，并有可能提升您的专业前景。<br> <br>商学学士学位是为商业
This major combination caters for students who want an overall understanding of managerial competencies and the functional area of marketing. The management component focuses on key challenges facing managers such as the relationship between people and the organisation, performance, change and innovation. Students develop the skills of communication, program solving, planning, organising, managing change and working cooperatively. The marketing component prepares graduates to organise and control marketing activities efficiently in a highly competitive market. Through Industry Connect students are given opportunities to experience the real business world. As a Curtin Business School student you will have opportunities to connect with successful business and community leaders, helping you gain a competitive edge, with the potential to enhance your professional prospects.<br><br>The Bachelor of Commerce is a business qualification designed to help you reach your career potential and prepare you for the changing job market. Your learning experiences will be richly interactive and industry connected, using advanced technologies that develop your decision-making and leadership skills, both of which are essential in a future marketplace. The course starts with a business foundation year, where you will explore value creation in business, learn to use financial information to make informed and responsible decisions, and develop your business intelligence and analytical capabilities to interpret data in a meaningful way.