该资格反映了在营销管理方面拥有扎实的理论知识基础并展示出一系列管理技能以确保在组织或业务领域有效执行营销职能的个人的作用。通常，他们将负责其他员工和领导团队开展营销活动的工作。根据所选择的资格单元，候选人可能会获得通用营销资格或专门从事直接营销，公共关系或国际营销。
By choosing to study Imagine Education's Advanced Diploma of Marketing and Communication you are opening yourself up to very high-level career opportunities in an area recognised as having strong-growth over the next 5-years.Over 32-weeks students will gain the skills and confidence to lead and manage teams of staff and perform at a managerial level. You will learn key advanced skills including, how to develop and implement diversity policy, business plans, strategic plans, marketing plans, and how to manage risk. Students studying this qualification may choose to complete a generic marketing qualification or specialise in direct marketing, public relations, or international marketing.Once you have completed this course you will be qualified to pursue a career in such high-level and in-demand roles as marketing director or strategist, and national, regional, or global marketing manager.<br><br>CAREER OUTCOMES:<br>Marketing director, marketing strategist, national, regional, or global marketing manager