营销是一个动态，具有挑战性和快速的业务功能。市场营销专业人员必须准备好应对这些挑战，并适应行业不断变化的性质。纽卡斯尔大学的市场营销研究生证书为毕业生提供了市场营销知识，可以为非营利，政府和私营部门的组织计划和执行市场营销策略。市场营销研究生证书是为没有市场营销学历的个人量身定制的，以进一步扩大他们的职业选择，或者是专业人士，他们寻求职业改变，并为成功完成所有课程的学分提供了进入市场营销硕士的途径。
Marketing is a dynamic, challenging and fast paced business function. Marketing professionals must be prepared to meet these challenges and adapt with the changing nature of the industry. A Graduate Certificate in Marketing from the University of Newcastle equips graduates with marketing knowledge to plan and execute marketing strategies for organisations in the not-for-profit, government and private sectors.The Graduate Certificate in Marketing is tailored toward individuals working in Marketing with no degree qualification to further expand their career options, or, professional looking for a career change and provides a pathway into the Master of Marketing as all subjects successfully completed will be credited. The Graduate Certificate in Marketing focuses on developing marketing management and planning skills. With a strategically based focus on business marketing capabilities, this program will provide you with the know-how to efficiently and effectively communicate with consumers by understanding their behaviour and decision making process.You have the flexibility to choose one course from a list of directed courses in areas such as digital marketing, brand development and integrated marketing communications depending on your area of interest. You will graduate with a comprehensive understanding of the marketing process and have the ability to plan and implement successful marketing campaigns.The program will provide you with invaluable knowledge and simultaneously build your skills in analysing situations, and developing and managing a marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.If you are looking to further expand your career opportunities or a career change, the Graduate Certificate in Marketing program will give you the edge you need. It will enable you to differentiate yourself from other marketers in that you will possess a range of marketing skills and develop an understanding of how these skills interrelate with other organisational functions.