在课程中，您将获得广泛的商业知识和技能，这将使您能够从事私营或公共部门的职业。您还将拥有适当的技能和发展自己的业务的信心。在第1年中，您将了解商业组织的职能，更广泛的商业环境以及关键管理技能和能力，包括信息收集和分析，会计，经济学，市场营销和组织行为。这意味着您可以在第一年末更改Business Management BA Hhons产品组合中的课程。在第二年，您将研究和学习企业的运作方式，研究人员的管理方式，您如何管理业务运作以及经理如何制定关键决策。您还将开始加深对数字业务如何成为现代组织最重要方面之
Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.<br>We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, you’ll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity and resources.<br>You’ll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. We’ll look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.Developing a mix of business and technical skills, you’ll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. We’ll also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.<br>Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.<br>There is a global shortage of digital skills, so the demand for graduates who possess them is high.<br>Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.<br>Careers<br>This course is designed to prepare you to become a business leader, an entrepreneur or seek employment in SMEs, blue-chip organisations, the public, private or third sector. New innovations are continuously being developed to drive faster growth and efficiency for businesses and society. LinkedIn’s third annual emerging jobs report for 2020 was dominated by technology with AI specialists, data scientists and customer success specialists among the most in-demand. As well as preparing you to start your own business or help others to do so, this degree can lead to a range of exciting employment opportunities in commercial business and the public sector. Possible areas of work include data analysis, digital marketing and managerial jobs in almost any sector. You will graduate with knowledge and professional skills, and a heightened sense of commercial awareness that will be immediately transferable in a business environment. Many of our students go on to postgraduate study here and at a range of other universities.