如果您想在依赖新技术应用或引入创新产品和服务的领域中工作，这是适合您的正确方法。您将考虑在瞬息万变的环境中成功实现数字业务的经济学和创新业务的特征。在业务管理，数字创新和企业家精神课程中，您将获得对业务的广泛了解，并特别强调管理创新。您将研究与创新相关的特殊挑战，这些挑战可能会触发业务中可能发生的巨大变化。概述有助于理解业务管理的概念，理论和技术，了解适用于当代环境中创新业务的特征和成功措施。了解颠覆性技术的含义以及相应地管理创新的需求。<br>了解一系列引入创新的方法。了解与复杂且不确定的世界相关的要求
If you want to work in areas that depend on the application of new technology or the introduction of innovative products and services, this is the right course for you. You will consider the economics of digital business and the characteristics of innovative businesses that succeed in a turbulent environment.On the Business Management, Digital Innovation and Entrepreneurship course, you’ll gain a broad understanding of business with a strong emphasis on managing entrepreneurship and innovation. You’ll study the exceptional challenges associated with innovations that can trigger massive changes in what is possible within a business. You’ll deepen your understanding of the processes involved in creating digital start-up businesses from inception to launch. And how both new and established organisations can respond to the opportunities and threats associated with disruptive innovation.BSc (Hons) Business Management provides a sound basis for a career in business management, management consultancy, or in areas including finance, stockbroking, marketing and IT. It also provides a firm grounding for students setting out as entrepreneurs. Graduates from the Digital Innovation and Entrepreneurship pathway can work for a large organisation, identifying and reacting to threats of technology-based disruptive innovation, but will also be in a position to launch a digital startup.