学历文凭
Bachelor Degree with Honours
专业院系
商业管理
开学时间
课程时长
课程学费
国际学生入学条件
BTEC Extended Diploma – DDM, or
120 UCAS Tariff points from three A-levels or equivalent qualifications, excluding General Studies, and
GCSEs – English and Maths grade C / 4.
IELTS 6.5 (no less than 5.5 in any element) TOEFL iBT (taken outside the UK) overall score of 83
IDP—雅思考试联合主办方
雅思考试总分
6.5
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- 雅思总分:6.5
- 托福网考总分:83
- 托福笔试总分:160
- 其他语言考试:Pearson Test of English (Academic) 62 (with no less than 51 in any component)
课程简介
Today's businesses are more competitive than ever and are constantly looking for new ideas to keep them ahead of their rivals. Marketing plays a vital role in any organisation activity and is the most crucial factor to the success of any business. On our Business Management and Marketing course you are encouraged to understand and apply marketing theories and techniques in a variety of roles and contexts. All students will take part in a ‘real-world' business simulation task, imitating the experience of running a business with a group of fellow students. The focus of your studies will be on understanding the marketing philosophy that places the customer at the centre of business activity. This course is accredited by the Chartered Institute of Marketing (CIM) and provides students with one exemption from a core module towards the CIM Level 4 Certificate in Professional Marketing. During your second year you will have a variety of unique opportunities to get involved in such as studying abroad, developing your own enterprise, undertaking an internship or simply continuing with your studies. You can study the course over three years full-time or four years with a placement.
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