该专业研究生学位是与领先的营销专业人士合作设计和提供的，非常适合数字营销行业的需求。为期两年的高级实践课程是根据英国特许营销学院的要求设计的。直接与数字营销研究所及其内容反映了该领域的最新发展，包括基于位置的营销，用户体验，客户旅程图和移动营销。它着重于您成功所需的知识和技能。在现代营销中，您将构建一系列材料向未来的雇主介绍，包括创建的Web内容，视频内容，个人资料图表，客户旅程图，活动建议和分析。在本课程的第二年，您将进行实习或进一步的咨询项目。由于您将花费大量时间在工作场所学习上，因此第二年的费用将低
Northumbria University's accredited masters in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. As the digital era develops and our reliance on digital technology increases, so does the need for marketing professionals to develop, innovative digital and online marketing strategies to ensure businesses remain competitive and implement successful digital marketing campaigns. Our two year MSc Digital Marketing with advance practice focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness. Our Digital Marketing master's also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication. The master’s in digital marketing also covers themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.Because this course is designed and delivered in collaboration with leading professionals and geared towards the needs of the digital marketing industry, it offers a real advantage when it comes to securing a great job in the modern marketing arena. As well as gaining specialist knowledge, you will leave with invaluable skills including; team working, managing business intelligence and project management and a highly developed sense of cultural, emotional and ethical awareness. You will also leave with an impressive, industry-relevant portfolio for future employers. In the second year of the course you will be gaining workplace experience and putting your new learning into practice. You will develop a track record of achievement that will help you stand out from other job applicants. We will help you find an internshipproject that matches your interests and career aspirations, building on Newcastle Business School’s very successful background in placing students. However, it is important to remember that ultimately it is your responsibility to secure your placement. A master’s course that takes two years, instead of just one, will carry particular weight with employers. They will understand that you have a deeper understanding of topics as well as more experience.