培养营销专业知识，以制定战略业务决策，管理数字广告系列并了解买方行为。您将获得有关营销道德，企业社会责任以及国家市场之间的道德和文化差异的专门知识，从而最大限度地提高了在英国和海外的就业能力。本课程将为您提供业务管理的敏锐度，以便您可以监督财务，经济学，会计和人员-您还将获得营销专业知识，以制定战略决策，管理数字营销活动，并理解每次消费者购买背后的思维过程。该课程为您提供了一个“三明治”年–一个有薪工作年的机会，这将提高您的技能和经验。这通常是在学位课程的第二年和第三年之间进行的，通常使您的课程总共四年。
Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.Discover what it takes to do business on a global scale. You’ll understand how commerce works and how to market effectively by predicting customer behaviour.<br><br><br>As part of this course, you’ll: <br><br>Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas<br>Learn how to understand the thought processes behind every consumer purchase<br>Develop sustainable marketing plans through the application of marketing principles, and explore how to do so in a highly competitive and increasingly global environment<br>Analyse complex and multi-faceted problems from a range of natural, global and political settings to understand business and management behaviour and performance<br>Explore a variety of marketing concepts, models and theories and relate them to the reality of marketing in practice