在一个日益视觉化的社会中，互联网和电视图像似乎渗透到我们日常生活的大部分中，并且技术变得越来越复杂，对媒体和传播的研究变得至关重要。认识到这种需求，基尔（Keele）的业务管理，媒体，传播和文化计划将对业务管理实用性的了解与对媒体功能的关键见解相结合。通过仔细研究广告和社交网络等现象，您将了解这些现象如何影响个人和社会。本课程将帮助您深入了解企业的​​运作方式以及它们如何推动流行媒体和文化，并受其影响。基尔（Keele）的业务管理和媒体计划将对业务管理实用性的了解与对媒体功能的重要见解相结合。通过仔细研究
Study two interesting and exciting subject areas on our combined honours course in business management and media.Business modules will introduce you to areas such as the macro-environment where you will improve your understanding of the different political, social, technological, economic, and cultural factors that can have a major impact on international businesses. You will investigate the unique nature of a firm's international operations and enhance your comprehension of international business strategy.You will analyse human behaviour in organisations, organisational behaviour and explore the key concepts and issues in operations and quality management. You will examine business strategy and activities including a virtual business game simulation that will give you the opportunity to put the theory you've been learning on the course into practice.Within the media component of this course you will study the theoretical aspects of media, critically evaluate content and ideas, as well as develop your practical skillset through a range of optional modules which give you the opportunity to undertake activities such as film making and editing.There are a number of exciting activities to get involved in across this degree programme including film making, photography, broadcasting and sound recording. These experiences will allow you to showcase and develop your skill set and apply your learning in a creative setting, using industry-standard equipment.As you advance in your studies you will be able to choose from a wide variety of optional modules so you can can align your studies with your specific interests or strengths in both business and media.At Keele, you'll have a variety of opportunities to enhance your academic and professional development. Imagine broadening your horizons by studying abroad, learning a foreign language, completing a work placement or undertaking an entrepreneurship year. See below for the specific opportunities available on our Business Management and Media BA (Hons).Duration of study:3 years 4 years with international, placement or entrepreneurship year