Since the pandemic, businesses around the world are stepping up their analytics capabilities in order to inform their response to unforeseen changes in their markets.Organisations of all sizes must analyse complex business data to remain competitive. Business analytics helps to predict market trends and improve business processes. It empowers managers to make strategic decisions to improve performance in areas such as product development, operations, marketing, sales and supply chain management.Our MSc Business Analytics develops your analytical skills so you can solve complex business problems and help to answer questions raised by local and global pressures, such as the COVID-19 pandemic. You are trained to organise, integrate and interpret data so you can make insightful forecasts into all aspects of business operations and implement appropriate actions.