对于今天和明天的毕业生而言，要具备竞争力和就业能力，就必须表现出创新，灵活性和对继续学习的承诺。我们正在寻找有好奇心并希望通过调查研究学习更多的学生。灵活性– BA商业与管理学士学位和BA市场营销学士学位共享共同的第一年，因此在成功完成一年级后可以在课程之间进行切换。（需要Tier 4签证的学生需要事先按照当时的Tier 4规定进行检查。）介绍了关键业务主题的研究。学生将在进一步的模块中开发业务，调查和项目技能，该模块专门用于与业务相关的一系列活动，例如为新公司制定业务计划。有五个核心模块，可以选择其他业
A flexible degree with a year working in industry, BA Business and Management is designed to develop the professional and people skills that will make you a valuable addition to the contemporary world of business. In a rapidly evolving business world, innovation and flexibility are more important than ever. This degree is ideal if you have an interest in the way businesses operate and grow, if you’re naturally inquisitive and have the desire to develop your knowledge through investigation and research. With the BA Business and Management you’ll start to develop your business, investigative and practical skills from day one. From people management to technological advances, marketing to culture and ethics, you’ll quickly build the knowledge to enter the global business sector. The curriculum combines academic theory with knowledge of complex and modern business practice. You’ll learn from expert guest speakers and complete a selection of business-related projects such as developing a business plan for a new start-up. You will spend your third year on placement, a valuable opportunity to gain first-hand industry experience and start building a network of business contacts in preparation for graduation. As well as the placement route you also have the option to complete the degree in three years or spend a year abroad. The curriculum offers plenty of opportunities to tailor your studies as your interests evolve. The first year introduces the key areas of business and management. In subsequent years you will further develop your knowledge and skills in areas such as leadership, strategy, people management, marketing and human resource management.Course structureYear 1 modulesCore modules:The Changing World of Business introduces the context of business. This module covers a wide spectrum such as international economics, global competition, technology, international politics, the cultural context and the legal environment. You will be encouraged to apply these concepts to a range of issues using examples from your own experience.People, Management and Organisations provides a fundamental foundation for the understanding of people, management and organisations within contemporary society. You will study concepts such as diversity management, job satisfaction, leadership, motivation and organisational culture and apply these concepts to a range of issues using examples from your own experience.Foundations of Effective Marketing covers the key principles of marketing theory and its application in both commercial and non-commercial sectors. You will study how marketing works in practice looking at areas such as consumer behaviour, market segmentation, marketing strategy, distribution, branding, communications theory, pricing and ethics.Financial Information for Managers introduces financial management and sources of finance. You will develop an understanding of the purpose of a range of financial reports looking at areas such as budget, sources of finance, capital investment and performance analysis.Strategy in Practice takes a theoretical and practical approach to strategic management and the processes of strategy-making. You will be encouraged to think critically about strategy, competition and business development so that you are equipped with knowledge and skills to manage strategy in future employment.Introduction to Leadership introduces basic leadership theories and practices in an organisational context. It examines the roles of personality, power, emotion, gender and culture in the field and addresses some of the practices that might result in leadership failure.Year 2 modulesCore modules:Business Research Methods and Statistics provides a comprehensive grounding in a variety of qualitative and quantitative research methods used in the world of business. You will learn to access, analyse and present data and information and assess the quality of data sources.