要在管理和市场营销方面取得成功，您必须富有想象力，创新并利用自己的主动性来解决业务挑战。您必须将独创性与分析市场数据的能力相结合，即使在困难的环境中也要始终专注于结果。在开设本课程的埃塞克斯商学院，我们鼓励您成为一个独立的思想家，并创造性地和战略性地采取行动，以帮助组织应对挑战。本课程使您能够将管理研究与发展营销专业知识的机会结合起来。您将了解管理现代组织所涉及的内容，并了解客户，消费者，服务关系和品牌管理的角色。我们还将开发您在交流，数据分析和批判性思维方面的实践技能。
At Essex Business School, where this BSc Management and Marketing course is taught, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.<br>This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what's involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. We also develop your practical skills in communication, data analysis and critical thinking.<br>BSc Management and Marketing can also be taken with an optional study abroad or placement year where you can add even more value to your CV through work or international experience.<br><br><br>The dual disciplines of management and marketing are highly sought after by many graduate employers, therefore, we embed a series of core and specific skills into our undergraduate curriculum for BSc Management and Marketing to ensure that our graduates are suited to careers in marketing, management and leadership roles.