商业管理学位允许您通过学习获得一般性商业奖项或专门研究以下七个业务领域之一来建立自己的选择学位：会计，经济学，企业家精神，财务，人力资源管理，法律法规或市场营销。该课程还为您提供了在第一年末改变途径的机会，如果您愿意的话，可以让您专注于这一点。您也可以在第二年年底结束时改用一般途径。在课程中，您将获得广泛的商业知识和技能，这将使您能够从事私营或公共部门的职业。您还将拥有适当的技能和发展自己的业务的信心。在每年的学习中，您将结合核心模块和选修模块，并随着学历的发展而增加灵活性。每年的课程中，您还将有机会学习
Technological advancements continuously create new marketing channels and trends, prompting businesses to seek insights from marketing experts.This is why marketing and advertising consistently rank among the fastest-growing industries worldwide. Marketing is inherently data-driven. The industry relies on market research, consumer insights, databases, information systems, digital communications, advanced geo-demographic segmentation, and a deep understanding of buyer psychology.In this dynamic degree program, you will explore every aspect of marketing to prepare you for professional roles across the industry. The curriculum is regularly reviewed to stay current with the rapid changes in this field.Additionally, you will have the chance to apply your learning to real-world marketing practices through:Switch 23: Our state-of-the-art digital marketing lab is designed to replicate a creative agency, providing you with hands-on experience.<br>Field trips and project-based work: Previous students have studied tourism marketing in Paris and developed marketing campaigns to promote the Tower of London.<br>Real-life case studies: You will work on tasks based on actual projects, such as creating a marketing plan to launch a small independent hotel.<br>Past graduates have found successful employment as management, marketing and advertising trainees, brand managers, market research assistants and in public relations. <br>Our course is designed with input from a range of industry professionals from sectors, including retail, public relations, marketing, pharmaceuticals, government and the NHS. <br>Professional accreditation:<br>The Business Management (Marketing) BA Honours is accredited by the Chartered Institute of Marketing (CIM) with a Graduate Gateway programme status. After graduating, you’ll be exempt from the Level 4 “Applied Marketing and Planning Campaign” module towards the CIM Level 4 Certificate in Professional Marketing Professional Digital Marketing qualification, and from the Level 6 “Marketing &amp; Digital Strategy” module towards the CIM Level 6 Diploma in Professional Marketing qualification.<br>Careers<br>This course is designed to prepare you to become a business leader, an entrepreneur or seek employment in SMEs, blue chip organisations, the public, private or third sector. If you’re seeking a career within the marketing department of an organisation and want a broader understanding of general business and management, our degree combining both disciplines, will prepare you for a broad range of roles. It is designed to develop your analytical and problem-solving, providing you with a breadth of knowledge in business, along with the specialist knowledge required to carry out strategic marketing in challenging new contexts. You could go on to work in-house or within an agency in a wide range of roles, including marketing executive, account executive and trainee management roles.