该计划旨在满足希望自己创业的毕业生以及想要学习现有业务中的企业家精神，创新和商业企业管理的毕业生的需求。该计划的学生将不仅专注于创建新的企业，而且还将有意愿和承诺从理论和研究的角度学习新企业的创建和发展。
This programme is designed to meet the needs of graduates who wish to start their own business as well as those who want to learn about entrepreneurship, innovation and business enterprise management in an existing business. Students in the programme will not only be focused on creating new business ventures, but will also have a willingness and commitment to learn about new enterprise creation and development from theoretical and research based perspectives. Graduates are able to work collaboratively and constructively as entrepreneurs with a range of people, situations and locales. Graduates bring a highly-focused approach to independent investigation and research, and to innovative ideologies and practices. Graduates have expertise in six key areas of business operation: business enterprise management, entrepreneurship and innovation, marketing for business enterprise operations, financing enterprise, human resource management in innovation, and enterprise information communications technology, which are further advanced through a paper in research methodology and a one-year research dissertation in business enterprise. Graduates will be able to work as self-employed practitioners, or pursue national and international professional careers with commercial bodies and agencies.