零售电子商务学位是针对不断变化的数字和社交媒体影响的零售环境而开发的，其背景是：社交，移动，分析和云（SMAC）技术的影响导致了零售性质的变化。证明毕业生具备在互联的协作式电子零售环境中工作的能力具备先进社交媒体，平台和设计技能的零售毕业生的需求具有先进技术能力的零售/商业毕业生的稀缺性该计划解决了反映快速变化的当代零售管理需求经济和技术环境。它旨在为未来的零售经理提供广泛的技术知识型商业培训，以反映该行业不断变化的需求。
The e-commerce in Retailing degree responds to a changing digital and social media influenced retail landscape and was developed in the context of: The changing nature of retailing resulting from the impact of Social, Mobile, Analytic and Cloud (SMAC) technologies The demand for graduates demonstrably equipped to work in connected, collaborative electronic retailing environments The need for retail graduates with advanced social media, platform, and design skills The scarcity of retail/business graduates with advanced technological competences The programme addresses contemporary retail management needs that reflect the rapidly changing economic and technological environment. It aims to provide a broad technologically informed business education for future retail managers that reflects the changing needs of the sector.