要成为创意产业经理，您需要对娱乐业务有基本的了解。该文凭将为您提供该行业的背景知识，并提供对商业惯例以及音乐，娱乐和艺术商业化时面临的挑战的核心理解。它可以帮助您提高营销计划，简介，建议，广告文案和媒体发布的沟通技巧，并获得在谈判，版权，知识产权，许可和行业合法性方面所需的动手经验。
From talent management to digital marketing, social media strategy, event planning, production, publishing and distribution – Entertainment Business Management is about being an expert at what goes on behind-the-scenes.To succeed as a creative industry manager you need a fundamental understanding of entertainment business. This Diploma will give you the background to the industry, and provide a core understanding of business practices and the challenges faced when commercialising music, entertainment and the arts.It will help you develop your communication skills for marketing plans, briefs, proposals, ad copy and media releases, and gain the hands-on experience you will need in negotiating, copyright, intellectual property, licensing and the legalities of the industry.