营销管理硕士旨在为您提供需要广泛了解营销及其在组织中的重要作用的管理职位。它是为在市场营销领域工作并希望通过扎实的理论基础来补充其实践知识的人员或打算在市场营销领域工作的人员而设计的。<br> <br>该课程为没有市场营销专业或市场营销专业的本科生提供全面的课程。所有毕业生将在营销，消费者行为，营销研究，国际营销和营销管理等核心领域扎根。
Cultivate collaboration, innovation and critical thinking with UC’s Master of Marketing Management. Whether you’re currently working in a marketing area and looking to enhance your practical expertise, or you are considering a career transition into marketing, UC’s Master of Marketing Management is designed to prepare you with the necessary skills and knowledge for managerial positions in an increasingly dynamic business landscape.Through a combination of functional coursework, interactive discussions, case studies and hands-on projects, you will gain a comprehensive understanding of marketing strategies, consumer insights, market research techniques and effective management practices. Across the course, you’ll be equipped with the expertise and confidence to take on challenging marketing roles in various industries, ranging from multinational corporations to entrepreneurial ventures.Whether your aspirations lie in brand management, digital marketing, market research or strategic marketing, our Master of Marketing Management will empower you to make a significant impact in your organisation and excel in your marketing career.