营销是创建，交流，交付和交换对客户有价值的产品的过程。它不仅仅是广告或销售。而是要通过了解和满足他们的需求将组织与​​其利益相关者联系起来。拥有营销学士学位，您将学习什么才是出色的营销策略，品牌如何通过差异化来创造价值，以及开发帮助企业建立品牌所需的创意和技术见解。该学位将为您提供技术，实践和分析技能的结合，从了解购买行为到开展社交活动，这是您需要思考并充当专业营销人员的所有内容。您还将获得品牌和传播，企业对企业营销，消费者行为，零售，服务，市场建模，营销策略和社会营销等领域的最新思维和最高质量的研究。
In the Bachelor of Marketing, you will build an extensive toolbox of skills to succeed as a professional marketer. Learn everything from social media, advertising, digital marketing and campaign planning to consumer behaviour, market research, branding, marketing strategy and data analysis. Think about the brands that you know and love. The businesses that we instantly associate with certain products and services – or even words, colours and sounds. More often than not, these positive associations are the direct result of creative and considered marketing.