该资格反映了个人在各种企业和行业环境中在领导和管理中运用知识，实践技能和经验的个人的作用。此级别的个人在计划，组织，实施和监视自己的工作量以及他人的工作量时表现出主动性和判断力。他们使用沟通技巧来支持个人和团队满足组织或企业要求。他们计划，设计，应用和评估无法预测的问题的解决方案，并从各种来源识别，分析和综合信息。
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.