此资格适用于那些在各种情况下使用成熟的营销和沟通技巧以及广泛的知识库的人。担任这些职务的人员将解决方案应用于已定义的一系列不可预测的问题，并分析和评估来自各种来源的信息。他们可能会为他人提供领导和指导，而对他人的产出负有有限责任，但是他们通常会向更多的高级从业人员报告。
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.