通过提高游客的满意度来实现旅游业的增长，对旅行社，航空公司，旅游机构和酒店等企业以及他们期望获得的利润产生直接影响。旅游营销是营销理念在旅游业中的应用方式。旅游业是世界上最大的产业之一，据预测，它是全球增长最快的产业之一。爱尔兰和世界范围内的旅游业是一个充满希望的领域，它创造了独特而令人兴奋的职业机会。理学学士 对于那些希望在充满活力的全球旅行和旅游业中谋求职业的人来说，旅游营销学的开始是一个伟大的开始。该计划深入研究了营销原理，以及如何将其应用于国内和国际旅游业。
Achieving growth in tourism by increasing the satisfaction of tourists has a direct effect on businesses such as travel agents, airlines, tourist bodies and hotels and the profits they expect to receive. Tourism marketing is how the ideas of marketing are applied in the tourism industry. Tourism is one of the world's largest industries worldwide and it is forecasted as one of the fastest growing global sectors. Tourism in Ireland and worldwide is a promising area and with this it creates unique and exciting career opportunities. The B.Sc. in Tourism Marketing is a great start for those wishing to pursue a career in the vibrant, worldwide, travel and tourism industry. The programme delves into the principles of marketing and how they are applied to the national and international tourism sectors.