The Certificate in Tourism Marketing programme has been designed to provide the international student with a range of practical skills that complement theoretical knowledge studied. The curriculum also aims to provide students with the knowledge and communication skills necessary to operate effectively and gain future employment within the travel and tourism industry. Strong emphasis is placed on the acquisition of interpersonal skills necessary to deal effectively with customers and colleagues. Graduates of the programme will have a well-grounded knowledge of tourism marketing that can be demonstrated and put into action in the workplace.