该资格为您提供技能和知识，使其具备在旅游运营，市场营销和产品开发方面的广泛管理技能的能力，并且被选为一系列运营能力的基础。该资格反映了具有良好理论知识基础并使用一系列专业，技术或管理能力来计划，执行和评估自己或团队工作的个人的角色。该资格提供了作为部门或小型企业经理在旅游业和旅游业任何部门工作的途径。该资格要求具备多种技能，并且可以专门从事运营管理或市场营销与产品开发。可能的职位包括入站组经理，入站销售经理，激励经理，旅游运营经理，市场经理，运营经理，产品经理，预订经理。
This qualification provides the skills and knowledge for you to be competent in a broad range of managerial skills in tourism operations, marketing and product development, underpinned by a range of operational competencies chosen as electives. The qualification reflects the role of individuals who possess a sound theoretical knowledge base and use a range of specialised, technical or managerial competencies to plan, carry out and evaluate the work of self or a team. This qualification provides a pathway to work in any sector of the tourism and travel industry as a departmental or small business manager. This qualification allows for multiskilling and for specialisation in either operations management or marketing and product development. Possible job titles includes Inbound groups manager, Inbound sales manager, Incentives manager, Tour operations manager, Marketing manager, Operations manager, Product manager,Reservations manager.