所有企业都必须具有营销其产品或服务的策略和过程。市场营销专业为商科学生提供了完成课程的灵活选择，从而为市场营销提供了另类的职业途径。市场营销中的管理职业种类繁多，包括：在线和社交媒体营销管理，非营利性营销，广告管理，活动和促销管理，品牌和产品管理，零售管理，体育营销管理，市场研究咨询，业务开发，销售管理以及市场营销的许多其他领域。每个企业都需要营销专业知识，并且对具有此功能的人员有很高的要求。市场营销专业将在市场营销基础知识，购买者行为，客户分析和战略市场营销的核心课程中完成12个学分。市场营销专业人士还
VIU's Bachelor of Business Administration (BBA) prepares you for success in global business operations, management, entrepreneurship and more. With hands-on learning opportunities, a real-world approach and flexible options like online courses, the VIU BBA gives you a competitive edge. You get a well-rounded education with a focus on in-demand skills like: critical thinking problem-solving communication VIU's Bachelor of Business Administration program offers a unique balance of theory and practice. The program emphasizes the role of business in today's global environment, giving you the skills to adapt and lead. Hands-on learning is part of every course. You take part in real-world team projects and gain hands-on experience that prepares you for a thriving career.