The MSBAMSM dual degree arms you with a unique set of analytical tools such as CRIS-DM and Analytics Life Cycle to guide data management for timely executive decision making as applied to marketing research. <br><br>You will also learn how to design studies, gather and analyze data through surveys and make strategic decisions based on data.<br><br>With the MSBAMSM dual degree program, MSBA students will learn how to apply business analytics in the marketing context and how to conduct marketing research. MSM students can complement their marketing research capabilities and familiarity of customer behavior with data management and business analytics skills.