The 100%-online Master of Science in Business Analytics with a focus on marketing from the D’Amore-McKim School of Business prepares students for problem solving by coupling comprehensive data analytics skills with an understanding of the big questions faced by companies. We are living in a golden age of data and technology. Today, leaders are required to capture and analyze data and understand its potential value. The D’Amore-McKim School of Business is creating leaders skilled at making data-enabled decisions through our MS in Business Analytics program. Expert business school faculty teach our innovative curriculum. You'll be prepared for a leadership role—where you’ll be required to recognize potential challenges and respond during times of uncertainty. Our experience-powered program will help you build the skills to not only know what data to analyze, but also understand how to leverage that data for strategic decision making. By combining a curriculum comprised of concepts in data mining, statistical and quantitative analysis, multivariate testing, and predictive modeling, the MS in Business Analytics will prepare you for a career in this quickly growing field.