BBA专注于营销的目标是发展必要的知识和技能，以创建，交流，交付和交换对客户，客户，合作伙伴和社会有价值的产品和服务。具体的学位目标是使学生能够发展：对产品，定价，分销和促销策略的理解，收集和解释有关消费者及其决策过程的信息的能力以及使用媒体，零售和其他领域可用的新技术的能力业务领域制定竞争性的营销策略。
Business Administration students who choose the Marketing option will develop the knowledge and skills required to create, communicate, deliver and exchange products and services that have value to customers. Students can expect to:develop an understanding of product, pricing, distribution and promotion strategiesdevelop abilities to collect and interpret information about consumers and their decision-making processdevelop abilities to use new technologies available in media, retail and other business areas to develop competitive marketing strategies.The goal of the B.B.A. with a marketing concentration is to develop the knowledge and skills required to create, communicate, deliver, and exchange products and services that have value for customers, clients, partners and society.