Marketing involves the creation, communication, delivery, and exchange of value, involving multiple stakeholders, such as customers, businesses, non-profits, the environment and society. From an Instagram influencer's posts to a vendor in an open marketmarketing shapes our everyday lives.<br>The BBA in Marketing degree program at the Quinlan School of Business concentrates on developing difference-makers who value diversity, equity, inclusion, sustainability, and ethics in the aim to use marketing as a force for good in society.<br>PROGRAM HIGHLIGHTS<br>Through the combination of theory and practice, and the use of experiential collaborations with business and non-profit partners in the local and global communities, case studies, and research projects, students learn to apply marketing principles.<br>Through the integration of digital technologies, analytics, AI, data-driven research, insights and communication, students apply both the science and art of marketing to strategic problems in business and society.<br>Marketing faculty bring to the fore issues of social justice, sustainability, cultural competency, and ethics in the curriculum to foster values-based leaders and transformative learning. Students may also take business and marketing courses that offer an international focus at various campuses and/or university partnerships across the globe.<br>CAREERS - Account coordinator or manager, Brand/product manager, Content marketer, Data analyst or database marketer, Digital marketing specialist<br>Marketing research analyst, Marketing coordinator or manager, Media or account planner, Social media manager