The Department of Marketing participates in the Pamplin College of Business MBA programs and offers two focused programs an M.S. in Business with Concentration in Marketing focused on marketing research and Ph.D. in Business with Concentration in Marketing focused on basic research in marketing. The program is highly selective, rigorous, and personalized. The size of the program is strictly controlled to allow for intensive faculty-student collaboration. The required coursework provides rigorous exposure to the academic research literature in marketing as well as research methods and statistics. At the same time, we recognize that students bring a variety of interests and we will work with students to develop programs of study that will allow them to productively pursue those interests. The department will commit up to four years of financial assistance to students enrolled in the Doctoral Program in Marketing, assuming satisfactory academic progress is being made. Additional financial support may be available through summer teaching.<br>The program is highly selective and limited in size (admitting 1 to 3 students per year) and involves a high level of interaction with members of the marketing faculty. For students seeking to pursue a Ph.D., the M.S. program provides a point of entry for students with limited backgrounds, allowing them to gain insight on the training and career expectations for Ph.D.'s in marketing and to complete work preparatory to Ph.D. study in core areas like mathematics, statistics, and research methods. For students who choose to treat the M.S. degree as terminal, significant employment opportunities exist in marketing research and advertising research organizations as well as companies with strong business analytics groups.