毕业生将获得一种完全集成的营销和传播方法，该方法可以有效地评估，计划和实施组织的促销活动和业务目标。本专业侧重于数字和全渠道的世界，在这个世界中，媒体消费趋势的变化，全球数字网络以及移动通信的迅速发展导致市场营销和传播专业人员的需求，他们需要能够产生凝聚力和引人注​​目的品牌信息，从而在建立品牌资产时吸引消费者的注意力。这是一个两年制（四年制）的文凭课程。一个完整的课程负荷是每学期五门课程。每个学期学生可以选择减少课程，但是完成该计划将需要更长的时间。
Embrace an exciting career as a marketing professional by learning the creative and technical skills needed for the production and management of marketing and communication content. This major focuses on the evolving digital space where learners use a variety of digital and social media tools, analyze data, create and implement marketing strategies, coordinate and maintain projects, create cohesive and compelling brand messages, and develop skills in client relationship management. Graduates develop an integrated marketing and communications approach that effectively plans, implements, monitors, and evaluates an organization's brand and promotional activities.