在“营销和广告管理”计划中，您将研究现实生活中的营销情况，学习如何通过焦点小组和调查进行市场研究，以及如何使用该信息来构建营销，业务和公共关系计划。重点是通过小组工作和演讲来发展您的书面和口头交流技巧。在整个计划中，您将在行业活动和在职培训期间建立联系网络。学生和毕业生需要他们所掌握的营销技巧，尤其是在小型企业的数字营销方面。到毕业时，您已经准备好加入劳动力大军，或者可以通过学位途径继续学习。
Through your coursework, you’ll learn how to effectively market anything in today’s ever-changing, highly competitive marketing world. As a graduate, you'll know how to brand a product or service across multiple mediums and know how to make an impact on your audience.<br><br>Our program will help prepare you for a dynamic field with a wide range of skills, including marketing strategy, social media content management, market research, and advertising in many business environments. Throughout your time in the program, you will develop a comprehensive portfolio that effectively demonstrates your marketing education and proficiency to potential employers. We are members of the Canadian Marketing Association and the local Chamber of Commerce.