市场营销和管理技术计划是一个为期三年的职业计划，旨在培养学生从事营销，零售和综合管理等各种技术职业的工作。市场营销技术人员可能负责实施客户服务方法，监督销售团队和/或为业务管理做出贡献。此外，市场营销技术人员可以为公共，私人和非营利组织的市场营销计划提供支持。这是道森提供的两个商业职业计划之一。
In a cluttered and competitive landscape, companies need marketing professionals to connect customers to products and services, develop and sustain those relationships and make the business profitable. In the Marketing and Management Technology Program, you will learn about marketing, retail and general management with an emphasis on the client experience. Through two internships, a work-study option and teachers drawn from industry, Dawson's program provides theoretical knowledge and real-life experiences to form successful marketers ready for any challenge.<br>A DEC in Marketing and Management Technology prepares graduates to work in a diversity of jobs related to marketing management, advertising and communications, retailing and e-commerce, product development, marketing research, public relations, human resources and public service.<br>Students frequently pursue university studies in Commerce, Administration, Communications or Psychology. Graduates who pursue higher learning at Concordia University's John Molson School of Business can enjoy advanced standing credits where up to five courses may be exempted.