在这两年的研究生证书计划中，学生们将磨练其营销，沟通和分析能力，以建立品牌，吸引客户并在数字营销环境中进行有效沟通。同时，他们获得了工作场所业务实践，沟通和人际关系方面的培训。结合起来，这些可以帮助商科毕业生获得与他们对市场营销的兴趣，他们的业务技能和资格相称的工作。该计划使学生能够精通现代营销环境中使用的实践和技术。学生将学习如何将传统的营销和传播实践与数字营销应用程序相结合，以确保成功的营销活动或策略。计划课程旨在满足不断增长的需求，这些毕业生不仅具有商业和/或传统营销背景，而且也了解数字领域并在此领
In this two year, graduate certificate program, students hone their marketing, communication and analytical skills, to build a brand, attract customers and communicate effectively in a digital marketing environment. At the same time, they gain training in workplace business practices, communications, and interpersonal dynamics. Combined, these help business graduates obtain employment that is commensurate with their interest in marketing, their business skills and their qualifications.<br><br>The program enables students to become proficient in the practices and techniques used in modern marketing environments. Students learn how to combine traditional marketing and communication practices with digital marketing applications to insure a successful marketing campaign or strategy.<br><br>Program courses are designed to respond to the growing demand for graduates who not only have a background in business and/or traditional marketing, but who also understand the digital arena and have some technical skills in this area. The program will therefore enhance the employability of business graduates, enhancing their undergraduate training with more specialized marketing skills (which are in high demand).