营销管理通用选件允许学生探索各种营销主题，获得一般商业教育，并在一年级之前参加行业活动，然后再决定营销集中度。普通选项的学生将有资格在第一年之后申请进入市场传播，专业销售，创业或旅游管理选项。请注意，第二年选项的接受取决于选项的席位。
In BCIT’s two-year Marketing Management diploma program, you’ll first concentrate on developing a solid understanding of core business concepts that apply across fields and industries. This includes integrated marketing and communications for global and local markets, computer skills and internet marketing basics, business communications, technical sales, economics, business math, and accounting practices. A typical week features at least 25 hours in class and many hours spent working on assignments and projects outside of the classroom. The intense nature of the learning experience will help you develop the time-management and priority-setting skills that are needed in the workplace.