市场营销专业是工商管理文凭课程的第二年选项。营销不仅仅是销售和广告。营销是计划，创建和实施影响他人行为和举止的道德策略和策略的过程。归根结底，营销是在互惠互利的交换中从供应商到客户的有计划的产品交付。 ，销售管理，促销技巧，研究，客户关系管理等。
The Marketing concentration is a second-year option of the Business Administration diploma program. Marketing is more than selling and advertising. It's the process of planning, creating and implementing ethical strategies and tactics that influence the behaviours and actions of others. It involves storytelling, engaging in digital and social platforms, creating experiences and building sustainable customer relationships. In this concentration, you learn how to develop and apply marketing strategies, promotional techniques, customer relationship management, research and more.